10 Golden Rules for Mastering Typography
In the construction of a visual project, the text is often inseparable from the image, even if it is present in little quantities. For reasons of balance, as well as image power, you should spend as much time typing these few words as you do crop and other selected filter effects.
That’s why today we’re bringing you 10 typography rules you need to know.
1) Know the Fonts
Each font conveys a specific message. A handwritten typography will not have the same effect as a larger font, words that appear to be typed on an old typewriter will leave a different impression than if they appear drawn in chalk ...
Study fonts, not just for how they look, but for what they give off. And pick the ones that will match the audience and the type of feeling you want to communicate.
2) Limit the Number of Fonts Used
Diversity is a very good thing. But not for the design of a visual. One font for the title, one for the subtitles, and a third one for the content is the most you can afford. Don't get too scattered: the chosen characters must also associate with each other.
3) Carefully Dose the Colour
Beware of the rainbow effect: too much colour kills the colour. Retain the colours that have been selected for the visual part and use them for the texts. Or integrate from the start in the design of your project the tint that will be applied to the written lines, always respecting this limit of 2 to 3 different values, at most, for a graphic.
4) Align Accurately
Knowing how to position a text also means guiding reading. In our culture, however, we have learned to read from left to right. Left aligned text will therefore be much easier to navigate.
Observe the same alignment for all typography in a document, unless you want to create blocks of text that are independent from each other.
5) Place the Big Ones in Front, The Small Ones Behind
Regardless the layout, the eye will first be drawn to larger portions of text, or of a different colour. Play with the sizes to capture the attention of readers.
You will need to select the most important word, the one that will be highlighted. It is the one which will make others want to read!
6) Take Advantage of Empty Spaces
Emptiness is not nothingness; it is a frame that highlights what is presented. Let your text breathe, don't stick it around the edges of the image.
Line spacing and white lines are as important in the composition of the written part as the content itself.
7) Follow Trends
For inspiration, you are welcome to look at what is happening around you and learn from it. For example, you will see many examples of fonts or typographic layouts on Type Inspire.
But beware of fashions: they can pass very quickly and some "trends of the day" will already be obsolete tomorrow. Get a taste of the times, but don't try to duplicate it if it doesn't suit your project.
8) Train Yourself
We don’t become a typographer overnight. If you don't know terms like "sans serif," you won't get very far in this field. So, study the different types of typography, spend a few days learning a mini-glossary and seeing what's new in this field.
Whether you want to create typographies or use existing ones, it really matters to study.
9) Organize Your Typographies According to Your Projects
Not all companies communicate in the same way, nor do they speak to the same people. A handwritten font may be more suitable for a family audience poster printing than for clients of an investment bank. You can experiment with several typographies to see how they leave an impression, but you'll save time by reserving the fanciest ones for projects that are so.
10) Don't Spread Yourself Too Thin
Combining typography is a complicated art. It's not for nothing that you will find many lists of typographies on the Internet to combine together, including in game form. Either way, you will find that the featured fonts always come in pairs. Because beyond that, you will lose readability and consistency. Limit the number of typefaces on your documents, even if they are multi-page. Your sobriety will be rewarded!