Speaking about a poster stand, the one that people know the most about is the retractable poster stand. 

This is undoubtedly one of the most popular types of poster stands that marketers often go for when it comes to indoor marketing campaigns. 

The retractable poster stand's main advantage is that it is simple to handle due to its lightweight property of the pole. However, that is not all, the retractable poster stand is also durable despite the weight of the material and it can be reused again and again. 

Before you decide to get a retractable poster stand, it is important to know what aspects you need to pay attention to and consider especially for the event that you are attending with the poster. 

So, here they are: 

1. Usage Period 

A retractable poster stand is generally durable, however, some have lower quality than the others, so it has a shorter usage period and a higher risk of getting broken in a short time. Of course, a better poster stand means more money you have to pay. So, here's what you need to remember. 

If you plan to use it for one time only, then you can get a cheaper and lower quality poster stand. This way, you will be quicker to get a return on investment. 

However, if you want to use it for a long time and save up money, then it is recommended to buy a more expensive yet higher quality poster stand since it won't get broken for quite some time especially if you make sure to take care of it properly. 

2. The Venue 

Always know where you want to use your poster stand in. Are you going to use it in a trade show? Or perhaps a seminar or bazaar? Will you have your poster stand for a college event? Perhaps it is instead a festival? These events have different characteristics including the size of the venue, the location (indoor/outdoor), the possible number of guests, and more. 

Knowing the event will give you the idea of what size of poster stand that is best for it. 

For example, if you need to promote using a poster stand in events like a business convention, the recommended size is 36 x 92 inches. However, if the event is bigger, then you probably need to use a larger sized poster stand so that you can stand out easier among the crowd. 

3. The Graphic Material 

Graphics that you use for the stand such as a poster or a banner can be made from different types of materials. However, the most popular ones are either fabric or vinyl. The two of them are good alternatives and the decision is mostly up to preferences. 

If you want a poster or banner that appears vibrant and more durable, you can choose a vinyl material. But if you want it to be more matte and prefer a material that does not reflect light, the fabric material makes the better choice. If there are better alternatives that you find, then feel free to use them too, as a pull up banner standee can support any material.