For some people, choosing the right font for their business and marketing material such as business card is a bewildering activity. It’s not just a beginner’s problem, many professionals frequently face the same issue. Well, it is actually understandable since there are probably a million fonts available for selection in the world. This endless choice will be even more confusing if you don’t have the basics in choosing the ‘right’ font for your purpose. 

But rest assured, because in this article we are going to tell you 3 basics for choosing the right font. 

1. Learn Basic Typeface Classifications 

This principle is arguably a very important step in choosing the right font for your purposes. Learning basic typeface classifications can help you to understand the difference between each family of fonts, their characteristics, and their usability. There are several typeface classifications, one of them is Typedia Typeface Classification which we will be discussing further. 

  • Blackletter 
    Blackletter typeface, also known as Textura, is a script style of calligraphy made with a broad-nibbed pen using vertical, curved, and angled strokes. It produces a dense black texture with dramatic thick-to-thin strokes which make them highly stylized yet still legible. Examples of blackletter typeface are Textura font, Rotunda font, Bastarda font, and Fraktur font. This typeface is widely used throughout Western Europe from the 11th to 17th century. 
  • Calligraphic 
    Unlike blackletter typeface which is very specific to the Medieval style of calligraphy, calligraphy typeface resembles modern and elegant handwriting. Oftentimes, they look like they were drawn by flat-tipped pens or brushes. 
  • Gaelic 
    Gaelic typeface is often called an Irish character. This typeface is a family of insular scripts devised for printing Classical Gaelic.