1. Learn Basic Typeface Classifications (Cont.)

  • Inscriptional 
    An inscriptional typeface is inspired by letters carved in stone. Font example: Albertus. 
  • Non-Alphanumeric 
    A non-alphanumeric typeface is a typeface that doesn’t contain letters and numbers but pictures or symbols. Classic font example: Dingbats. 
  • Ornamented 
    An ornamented typeface is a typeface with an ornate appearance that simulates a non-typographical form. Font example: Rustic 
  • Sans Serif 
    The name ‘sans serif’ actually means without serif. Serif itself is a decorative line or ‘tails’ added to the beginning and or the end of a letter’s stem. Sans serif is made up of simple and clean lines. Font examples: Geometric Sans, Humanist Sans. 
  • Script 
    Script typefaces are based on letters made with a brush. Font examples: Brush Script, Casual Script. 
  • Serif 
    Serif typefaces are those fonts that have decorative lines added to the beginning and or the end of a letter’s stem. Font examples: Times New Roman, Garamond.  

2. Add Your Individuality into the Mix 

Now that you have understood the typeface classifications, it’s time for you to look for the typeface that suits your brand and marketing material such as name cards. After you choose a certain typeface, all you have to do is to look for its subclasses on your preferred website for fonts. There you will find a pangram that will help you actualize your vision. 

3. Choose Accessibility Over Luxury 

Sure, fancy fonts are attractive but if it is used for the entirety of your business, people might have a difficulty in reading them. If that happened, then the communication goal of your design will not be met. Always opt for accessibility rather than a luxury. Fancy fonts are better used to accentuate a small part of a design, so use them moderately.