A banner or poster stand indeed has a strong potential as one of the best traditional indoor marketing tools. It is easy to handle, affordable, and effective, making it many business' favorites. 

However, a lot of people forget the importance of a great design for a banner stand. 

A design needs not only to look interesting but also can work effectively on the audience. 

So, here are some of the useful tips that you can follow to design a compelling poster stand. 

1. Logo Placement 

The logo of your company or product is a very important aspect of branding. It is critical not to forget to include this on the design of your banner stand if you want to achieve success and go on an effective marketing campaign. 

With the logo present on your banner stand, you will be able to subtly promote your brand and raise brand awareness as people continuously see it when they pass by and try to read your banner. 

The audience would really love to know who is trying to communicate with them using the banner stand that you use in the event. 

This way, you can grow trust in an effective way which will benefit you in the long run. 

What needs to be taken note of for logo placement on your banner is the size of it. Avoid inserting a too large logo that overwhelms the design. Just make sure that it's present, but not distracting from the content. 

2. Banner Flow 

The arrangement of the content of your banner stand must follow the natural eye flow when people read. 

Most people read from left to right, however, some countries are of exception and come off as a special case. The point is, you have to simply make sure that you adhere to this rule and make sure that the entirety of content is arranged the way the natural eye flow goes for the comfort of reading. Also, remember that people read from the top to bottom, so don't confuse people by arranging your content layout in a random manner. 

3. Graphics 

The poster stand itself is not enough. After making sure that it is of high quality and look proper for a marketing campaign, you also have to pay attention to the overall design of the graphics used with the stand. 

The theme must be suitable with the proper choice of color, images, typography, and other decorations for your design. 

One of the most important things to pay attention to is the resolution of the image that is inserted into the design. At the very least, it needs to be of 300 dpi to retain its best quality upon printing. 

If it's lower than that, then the result won't be crisp or sharp. If you don't want a stretched or pixelated image on your banner stand, then definitely only use high-resolution images. 

These three tips may seem simple, but they impact the success rate of your marketing quite a lot. So, don't forget about them and implement them in your design!