3 Tips for Cost Effective Marketing With Postcard
Small to large businesses all surely need marketing. Of course, the scale of marketing that they can do differs. Small businesses with limited budgets can afford simple marketing tools. Meanwhile, bigger businesses with more money can go on a more extravagant marketing campaign.
If you are a small business, you don't have to worry about only being able to commence on a simple marketing campaign.
As long as you put your all into it, surely it will bring you some profit as well.
So, to start off simple, why don't you consider post card printing for marketing?
It is a traditional marketing tool that is simple and still works.
Interesting enough, isn't it? If you want to use a postcard a marketing tool, here are some useful tips that you should remember.
1. Print it Big
A postcard's standard size is A6. This is small and sometimes it gets unnoticed especially in a stack of mails and letters in the mailbox. If you want to grab the attention of your target audience better, you should try printing your postcard bigger than the standard size. Nobody says you can't, so why not do it?
Try 5 inch x 8 inch postcard size for a start. If you think it is not big enough, level it up by printing 6 inch x 11 inch postcard.
The larger your postcard is, the more space you have for images and content. Of course, the more difficult it will be for your target audience to dismiss it as well.
So, printing big and bold is definitely not a bad idea.
What you have to remember and watch out for is overdoing it. Since you will have more space to write on, maybe you will get carried away and try to cram in a lot of information into your postcard. However, this is a bad idea. Keep the design of your postcard simple for ease of reading as much as possible.
2. Utilize Both Sides
Postcards have two sides, and a lot of people tend to forget that they can design on them instead of leaving the backside blank.
The investment for post card printing on two sides is barely significant, and you can make an even more attractive postcard by doing so.
Use one side for a really attractive call to action sentence, inert attractive image, and many more.
Printing on both sides tends to get you a quick return on investment as well.
If you have decided to print your postcard, you can't forget about choosing a finish. A lot of people choose the coating finish for a name card. If you print on both sides, you can try to leave the backside uncoated so that your target audience can have a space to write on in case they want to take a note on your postcard. The coating makes any form of writing stationery difficult to leave a mark, so it is more ideal to only coat on one side.
You can also choose other finishes like embossing, debossing, die-cutting, and many more to make it look even more attractive and unique like no other.