4 Essentials in Planning a Good Poster Stand Content
A banner or poster stand is the choice of many marketers when it comes to indoor promotions.
As many have known, poster stands are convenient, affordable, and effective.
If you want to gain the attention of your target audience or customers without having to put too much effort, then this marketing tool is definitely one that is worth looking into.
To tap into a banner stand's full potential, you have to know how to design it great.
A good design is not only a design that looks aesthetically pleasing but also one that considers the market and audience so that it can communicate effectively with them.
So, here are some of the tips for banner stand design that you need to know.
1. Know the Venue
Where will you be using your banner? Some events even are equally indoors are of different scales.
Events like trade shows are usually very crowded, meanwhile, some like a small bazaar won't be too packed with people. You have to clearly know where you will be promoting with your banner stand so that you can make the design of the graphics accordingly.
Ideally, for crowdier events, people don't really have time to stop and read a lot of things on your banner. So, in events like this, you have to make sure that you can keep your design compact especially when it comes to the content so that people can understand it quickly without any difficulty.
If you need to convey more information, you can hand out flyers or brochures for them.
Meanwhile, in less crowded events, you can add a little bit more information because people will actually have time to read especially if the design is intriguing.
2. Don't Forget Call to Action
When designing a banner stand, never forget about including a call to action sentence by the end of the content that you display.
A call to action may seem simple, but it is a powerful sentence that gives people a gentle push to do something that you want.
Direct your target audience toward the right place or action with this simple sentence.
In writing a call to action sentence, you have to make sure that it is clear, direct, and easy to understand.
An example of a call to action sentence is ‘call now!’ that will encourage people to contact the number that you provide.
3. Contact Details
Now that you have known to insert a call to action sentence, don't forget to let people know where they can contact you. Always leave contact information that they can contact easily, preferably a phone number. In the contact details section, you can also include the username of your brand's handle in social media so that people can give it a follow and learn more about your product or service. However, pay attention not to put too much information that will only overstuff your banner design.
4. Keep Content Simple
Since you only have limited space for your poster stand, you should learn how to convey the copy effectively and as powerful as possible. Too many words on your graphics will most likely only make people feel discouraged from reading. Of course, this will put you at a disadvantage. So, remember to only convey the key information and try to make it sound as interesting as possible.
Now that you know how to plan for a poster stand content properly, it is time to try it out on your own. Don't forget about these tips, and hopefully, you will be able to come up with a great banner stand design.