4 Golden Rules to Create an Impactful Business Card
Although we are working in virtual offices with paperless culture more and more, the business card still proves its power in the marketing playbook. If you are running a business but you don’t have your own business card, you are missing out on an impactful marketing tool.
A business card, usually printed on a small piece of paper, is an information card that contains your information. The information includes one’s name, one’s title, company’s name, company’s logo, social media accounts, and other short information deemed necessary for introducing yourself. A business card in Singapore is a great way to hand out your contact information to prospective collaborators or clients.
However, there are many poorly designed business cards. Most of the time, they ended up being thrown out into the trash bin. People don’t like holding on to something they deemed unnecessary. So, if you got a shot to create a business card, make sure you create an impactful one that can impress people and stay with them for a long time.
In this article, we summarize 4 golden rules you can look up to create an impactful business card.
1. Always Opt for Simplicity
Simplicity is always the right way to go. Not only does a full-of-text business card hinder your prospects to see your key information, it also doesn’t look professional. Opt for a clean and sleek business card. For starters, put your key information first and then work your design around imaginatively presenting them.
2. Follow Basic Printing Guidelines
Basic printing guidelines are usually forgotten by many people. Whereas this is a crucial thing to follow. If you fail to comply with the guidelines, your finished product might not look as good as you think it would be.
The basic printing guidelines are:
- Use CMYK colour instead of RGB colour. This is due to printing machines that usually, if not always, use CMYK colour to print things. RGB is better suited for digital artwork.
- At least use 300dpi so the quality can be maintained and your finished product will not look pixelated.
- Don’t use a small font size, set the minimum font size that is still legible for people.
- Don’t forget to spare a bleed area before you design your business card. A Bleed area is an area over the trim edges for printing.
3. Get Creative with Colours
A colourful business card stands out more than a monochrome business card. Use colours that best represent yourself and your brand. You can try to find the best colour blocks with online software or application such as colours and many others.
4. Consider Putting a Useful Tip
If you still have an empty space on your business card, consider putting a useful tip on it. A useful tip can vary from a daily tip or a specific tip that is in line with your business. This way, people might hold onto your business card longer if they find the tip beneficial to them on daily basis.
Those are 4 golden rules to create an impactful business card. You can always branch out for more creative ideas that make your card stands out more among plain, standard business card. Good luck!