4 Important Things to Remember for Poster Printing
As you design your poster, there are several things that need to be taken into consideration because they affect the quality that you can get upon the printing process. Even if you choose the best color process, the most expensive paper stock, and the most experienced printing service, you won't be able to get a poster printing result that looks outstanding and works effectively. So, here are what you need to pay attention to as you design your poster to get high quality advertising and marketing tool.
1. CMYK Color Processing
This is one of the best and most affordable color processing for printing a lot of things, not only posters. A lot of printer inks use the four color combination of cyan, magenta, yellow, and black for printing processes. Now, it is important to remember to design your poster with CMYK colors as well instead of RGB to avoid any inaccuracies in result. RGB colors that are printed with CMYK inks tend to come out brighter and may not suit the aesthetic you aim to achieve with the printing process.
2. Design Resolution
First and foremost, you should at the very least pay attention to the resolution of the images used in the design of the poster. The ideal resolution that supports high quality printing is 300 dpi. With this resolution, you can be sure to get a result that is sharp, without stretched or pixelated images. It is also important to make sure that the entirety of your design is of high resolution and thus qualified for high quality printing no matter how big you need your poster to be.
3. Poster Size and Paper Stock
First knowing the size of the poster that is most suitable for the place you will have the poster put up is very important so that you can design in an accurate dimension and get a perfect printing result. But before actually starting to design, you have to make sure that the size you want is available for printing in the printing service you have decided on for producing your poster. It may sound like you're working backward, but it is the only way you can get an accurate poster printing result for a satisfactory poster.
Choosing the right material is also crucial in determining whether a poster will work in the place of your choice and withstand the environment condition well. Some types of paper stock for posters only work well outdoors, some only work indoors. So make sure you understand which one works for which condition.
4. Printing Service
Determining a good printing service that is experienced and reputable plays a great role in the success of acquiring high quality poster that can look outstanding and work in its full potential in grabbing the attention of people and deliver the content of the poster well. Remember not to try to print your own poster with limited equipment such as common office printer because it is highly likely that you won’t be able to get a high quality poster that way, since that kind of printer is not best suited for poster printing.