After doing the research, what will digital marketing do? The digital marketing team will then proceed on establishing the brand identity of the company.
The simplest example of brand identity is Nike. when we look at Nike, we will immediately remember the “swoosh” logo and the “Just do it!” slogan. Those two things are the images of Nike that are attached to people’s minds.
Nike’s logo and slogan are perfect examples of brand identity. Brand identity is images of the brand the audience always remembers. They are pivotal because most of the time, campaigns revolve around the message sent from the brand identity.
Brand identity is pivotal, therefore brands must give their best to promote it. This is where digital marketing comes into play. Using the targeted audience and thorough research was done before, digital marketing creates a campaign that matches with the research while keeping it in line with the brand identity’s message. Digital marketing becomes the bridge where the desired audience, the most strategic method, and the brand’s message all meet each other.
If you take a look at online campaigns brands all over the internet, sometimes give the impression of an expensive campaign. All the design, the captions, how can they not be expensive?
We have a surprise for you. According to Lyfe, cost per impression (CPM) is as low as $2.50 per view. It is way cheaper compared to television’s CPM, which ranges from $28 to $57 per view. The huge gap between the two platforms makes people prefer online impressions over television. It makes sense, considering social media gives a boundless amount of customers for an inexpensive price.
Of course, it does not mean that brands do not spend on digital marketing. They do spend money on digital marketing, but the money spent is not as much as advertising on television.
This leads to the fifth benefit of digital marketing, which is….
More Return of Investment
Yes, digital marketing does give more return on investment. Let us remember how inexpensive social media campaigns are. This means that we spend less on investment or allocate the budget to other matters. If we compare the budget spent on digital marketing to the return of investment, the brand would gain more if they use digital marketing. And if they do the digital marketing campaign right, the brand might receive return more than the amount they targeted.
Set Your Digital Marketing Now!
The five benefits are not the only benefits digital marketing offers. There are other benefits we can get from digital marketing, and those benefits can lead us to things that can help establish our brand. With the boundless audience and the tools digital marketing software provides us, it is not impossible to create a successful campaign beyond our expectations. Digital marketing is also inexpensive compared to television and banner printing advertising. What can we ask more from them?
Seeing the opportunity digital marketing offers, small business startup companies should not be afraid to venture into the world of digital marketing. Create your digital marketing team now!