5 Critical Tips for Making Marketing Postcards
Maybe it is your first time hearing about postcard marketing. This traditional marketing strategy is perhaps not well known for most millennials now that digital marketing is definitely the choice of many people. However, postcard marketing is one of the traditional marketing strategies that still work and relevant even in this technology era.
If you are a small to medium business, considering postcard designing and printing for marketing is one of the best decisions that you can make especially if you are on a tight budget.
It is an affordable marketing tool that can be used by anyone and it is very measurable a well.
So, if you are intrigued in trying this one out, here are some useful tips for a high-quality post card for marketing.
1. Go Bigger
The standard size of a postcard is A6, but nobody is stopping you from printing larget sizes. In fact, larger postcards can make it look more attractive and difficult to miss. With a larger postcard, you are securing better chances in grabbing the attention of your target audience compared to using normal sized postcards.
The typeface of your postcard is very important. You should experiment with various types that are available for you to use and see which one works best for the theme of your design and the key message of your promotion with your postcard. But in general, you should keep in mind to use bold typeface especially on the parts that need emphasis like the call to action sentence or the headline of the postcard.
Coating your postcard can make it look more polished and even make it more durable because a coating acts as a protective layer for your postcard. With coating, your postcard will be able to last longer and you can worry less as it gets delivered through the mail.
Some people choose to either laminate their postcard or use UV coating.
4. Use Heavy Card Stock
Heavy card stock means thicker card stock. Of course, this also means it is going to be heavier. However, don't worry too much about this because better quality postcard printing results will bring you high profits and allow you to reach ROI faster as well. With a better quality postcard, you will have a higher chance of success.
5. Don't Forget Proofreading
Proofreading ensures that your postcard will have minimum to zero mistakes before it goes to the printing process. An effective postcard is a postcard that can deliver the right message without causing confusion, so this aspect is very important in determining whether or not you will be able to be successful in marketing using a postcard.
Now that you know what are the important tips for the great looking postcard, it is time that you apply these tips for your own design. These tips may don't seem much, but they are actually very important and critical in ensuring a great postcard that works wonderfully for postcard marketing. So, remember to take note of these and apply them in your postcard making process.