5 Fundamental Principles to Consider When Mastering the Art of Typography 5 Fundamental
When it comes to architecture, many people underestimate the value of typography. There is a temptation to think of it as material that can be tossed in after the design stage is complete. If you fell into this group, you must get out of it as soon as possible if you wish to excel in the design industry. The focus of the design is always on the content.
Typography is one of the most critical aspects of design; it will essentially make or break the finished product and determine whether or not the design is good. As a result, it is tragic that typography is one of the most difficult fields of architecture to learn.
The first thing you'll need to think about – and perhaps the most time-consuming! – is the font you'll use. I've been accused of painstakingly digging through countless font lists to make things perfect. It's a time-consuming process, but your font selection is such an important component of typography that the effort will be worthwhile in the end.
First, let's define the distinction between a serif and a sans serif font. Serif fonts have extra bits on the ends of the letters (these extra bits are called serifs), whereas sans serif fonts do not.
To decide the size of your document, consider its purpose; what will it be used for? Who is its intended audience? If you want the text to be quickly scanned, make it bigger and easier on the eyes. According to studies, [if the reader is interested in the content], the smaller text will allow the reader to concentrate on the text rather than scanning it. Smaller text, on the other hand, is less successful at pulling a reader in and sharing information with as little effort as possible.
You should also know the target demographic. A small font size, for example, would not seem to be appropriate if the style is targeted at children or the elderly! Consider who may be reading the document and what they would like.
Proximity and Alignment
Again, correctly aligning the text will help to organize the material in the reader's mind and reduce the work taken to understand the page layout. Examine the text's placement concerning the overall template and match it with other features on the website to create a formal, organized feel. If the text is just slapped down anywhere on the website with no reference to the other features, it would look sloppy and degrade the graphical standard.
Line Height & Letter Spacing
Letter-spacing is a critical feature of typography that is often ignored. Far too much, the default letter-spacing value is used with little consideration. That can be the difference between someone reading the material and not reading it.
The basic rule for letter-spacing is that the larger the text, the smaller the letter-spacing value. For example, if you used negative letter-spacing on your body text, it would look scrunched up and harder to decipher, while the effect would be lessened on a headline or logo of much larger font size.
Finally, you must understand the overall readability of your file. Take a look at the text and ask yourself (honestly) if you believe people would like to read it. Consider what you can do to improve its readability. Let's face it: we're a lazy species, so keep it as easy as possible for your readers.
Make sure your text is broken up into manageable chapters, and if appropriate, use icons to help break up the text and make it easy on the eye.