Delving in the world of digital marketing is no longer an alien term for startups. Digital campaigns can boost the name of the startup along with its products/services, making it the perfect medium for us to get the word out about our recently-founded startup. Starting a digital marketing campaign will not be easy, but there are some things that will make your digital campaign easier if you turn those things into a habit. Here are 5 habits in digital marketing startups must do   

1. Be Specific When it Comes to the Digital Marketing’s Audience 

Many startups tend to put aside targeted audiences later during the process of campaign creation. While some people might feel comfortable with such a method, it is actually better to create a specific audience, or buyer persona, at the very first step of the campaign.  

There are various types of buyer persona, depending on your product/service and the details of the buyer (such as age, gender, location, etc.). If the buyer persona has one slight difference, the campaign will completely be different to adjust to the buyer persona’s preference. This means that the buyer persona from one campaign will never be the same as the other campaign. 

Since every aspect of the digital marketing campaign revolves on the buyer persona, it is best to find out the buyer persona first. Then you can do the next steps after it. 

2. Do Thorough SEO Research and Practices 

Although many people say that SEO might not be relevant anymore, it still plays a significant role when it comes to creating visibility. After all, nothing is more satisfying than having your website listed on the first page of Google search. And SEO is necessary to accomplish such objectives.  

In order to carry out the best SEO practice, it is best for the digital marketer to go through an SEO course or do thorough research about SEO online. The first thing you must do, however, is definitely keyword research. Keyword research and a good company logo design is pivotal as those are the keywords that can help your buyers find you. For example, if you’re selling shoes, you want to make sure that your website appears when the buyer google terms related to shoes. 

If you are worried about SEO expense, don’t worry because there are some free tools that can help you do keyword research properly. The process to do keyword research might be longer compared to paid tools, but the result will not disappoint you as long as the research is done properly.  

3. Update Blog Regularly 

Having an empty blog will not only make you lose customers but also spend money on unused resources. According to DemandGen, at least 47% of buyers prefer to go through the blog’s content before purchasing a product or hiring a service. Hence it is important for us to have proper content on our blog.  

Does the amount of blogs posted matter? According to HubSpot, blogs that post at least 16 posts a month have 4.5 more leads than those who post less. So yes, the amount of posts published somewhat matters. 

However, we should not post carelessly, as SEO also looks at the relevancy of the posts. The content should be related to the product/service to make them more appealing to potential buyers and search engines. The more relevant the posts are, the better it is for both leads and search engine ranks.  

While uploading posts, you can slip in your website’s other links at the posts, creating inbound links that can help you rank better in SEO.