5 Habits in Digital Marketing Startups Must Do Part Two
4. Converse With Buyers Using Personalized Emails
Emails might be outdated for some, but they can actually help us get closer to our clients and potential buyers. Emails can give them updates about our products, be it discounts or new policies that are related to their interest.
It should be noted, however, that personalized aspects of the email will bring customers to your products. When the emails are personalized, it gives the impression that the company talks “directly” to the customers. It’s even better if the emails are sent out according to their interests. Customers will feel as if the brand knows them personally.
Personalized emails are not hard, but they do focus on the little details of the email. Examples of the little details are the taglines and the products shown on the emails. According to Campaign Monitor, emails with personalized taglines (such as mentioning the customers’ names) have 26% more chance having the emails opened than the emails without personalized tags.
Creating personalized emails would be a tremendous task, especially if we have thousands of customers. For this problem, it’s best to invest in digital marketing software that offers automated emails.
5. Get Involved Using Social Media
Social media is another part of digital marketing that should be included in our daily routine. There are more than 3 billion users using social media, and our potential buyers are among those 3 billion users.
There are, however, different social media platforms available for us to use. Facebook, Twitter, and Tik Tok and only some of the many platforms available. As a startup, it is best for us to focus on one social media first while doing research on other social media platforms. Once we have conquered our first social media platform, it’s time to expand the range and use the other platforms.
Since we will be using different platforms, it is best to understand how the consent of the platforms work. Some contents, such as Tik Tok and instagram, are personalized for the users. It is our job to find out how to breach the audience’s wall and land on their personalized timeline.
Start Those Habits Now!
Having a successful digital marketing campaign is not easy, as there are many aspects of digital marketing we need to study; there are also competitors we need to take into consideration also. However, if you put effort, energy, and the right mindset for it, you will definitely get the result you desire.