Think About These 5 Things Before You Start Working on Your Marketing Postcard
You can't take designing and printing of the postcard lightly. This small marketing tool might seem insignificant, but in reality, it works quite well and postcard printing in printing services is still in high demand even in this digital era.
Small to medium-sized businesses are the ones that can really benefit from this method of traditional marketing since it is cost-effective.
Now, before you start on the process of poster designing and poster printing, here are some tips that you surely want to know beforehand.
1. Understand Your Target Audience
Your target audience or target market is one of the if not the most important aspect of your marketing. Without a good knowledge of whom you are aiming with using the postcards, you won't be able to be successful in your marketing campaign.
Knowing your audience also affects the way you design your postcard, the right copy, the best image, and everything else that can work on your choice of the target audience.
Without This Information, You Are Lost.
So, you have to first conduct a quick brainstorming and market research so that you can know what decisions are best for yor target audience regarding the design and content of your postcards for them.
2. Consider Using Heavier Card Stock
Heavier card stock means that a card stock that is thicker than the regular. This type of card stock can really impress the recipient of your postcard because it will feel like it is expensive and comes from a reputable, trusted, and convincing company. Paying a little bit more money to buy heaver card stock can give you a significant positive impression boost as people tend to come into conclusion sentences after taking a look at the visual of something.
3. Come Up With a Unique Design
A lot of name cards are horizontal. But if you want to be creative with your design, how about making it vertical? Don't worry, there's no restriction whatsoever regarding this, so you can freely alter the orientation of your postcard especially if it makes your postcard gets recognized better by the target audience.
4. Print in Different Sizes
Did you know that there are different sizes of postcards that you can make? It doesn't always have to be A6. You can make a postcard a lot larger than that and it is still a marketing postcard. In fact, the larger postcard has a higher chance of standing out compared to the smaller ones.
5. Print on Heavy Card Stock
Card stocks available for postcard printing have different weights. The heavier it is, the thicker it is. Of course, it is also more durable. But more than that, heavier card stock makes your postcard look more proper and likable. A thicker postcard makes it look like it has better quality, which reflects positively on your company. So, never underestimate the impact of a small change when it comes to designing and printing.
What do you think? Is it difficult to make your own customized postcard? Even though you haven't gotten the hang of it now, you eventually will. So, don't worry.