5 Tips to Make Great Postcard for Marketing Purposes
Did you know that postcard marketing is a thing? It is a form of traditional marketing that is still relevant to this day. If you are on a tight budget and in need of a marketing tool that is cheap yet effective, this one is for you. Of course, proper preparation in the process of postcard printing and designing is essential in making sure that your marketing tool works the best way it can.
So, these are some of the best tips that we have compiled for you so that you can make a great looking marketing postcard.
1. Plan Your Content
Since marketing postcard is meant to get new customers, it needs to be intriguing enough to convince them into your promotion so that they will try out your product or service. So, you have to plan your postcard content the best it can. You can either make it your own or try to hire an experienced copywriter. Since a postcard has limited space due to its small size, an effective and concise copy is important for it. The key information must be effectively delivered within one to two sentences so that you don't lose the interest of your target audience.
2. Bold Colors and Typography
Be brave and use bold colors as well as style overall for your postcard design. This can heavily affect the target audience and the success of your postcard marketing. Bright colors with bold typeface combinations will be difficult to miss especially if it comes with an interesting headline and call to action sentence. Colors also help you in terms of branding. So, choose colors that can represent your brand well. If you already have a brand color, make sure that it dominates the design of your postcard for a more successful marketing
3. Make it Big
You don't always have to stick to the A6 size for postcard printing. You can always print a bigger postcard to catch the attention of your target audience easily. A bigger postcard will definitely stand out and it will help you enhance the success of your marketing effort using this simple and efficient tool.
4. Design Resolution
In all designing material, it is important to use high quality pictures and other elements to make sure that the outcome will be sharp and crisp. Of course, this also applies to postcard printing. You might think that since its small, you don't have to really pay attention to the resolution. But this is a grave mistake. The resolution of your design and all elements included in it must be put as one of the most important priorities. Ideally, work in 300 dpi for a great design that is compatible with high quality printing.
Simple, right? Now, take note of these tips and start designing your own postcard. If it's too difficult, you can use a template to help you out. Just don't forget about these fundamentals and make sure you check everything before proceeding to the postcard printing process and finishing.