6 Steps for a Great Brochure
Designing brochures is no easy feat. an efficient and eye-catching brochure can boost the sale of the product or service, and an ineffective one causes little impact and only leaves room for unnecessary brochure printing expense. This is the main reason why brochures are taken seriously by graphic design agencies even until now.
Creating the perfect brochure is not easy, but some steps can be done to bring us one step closer to the said brochure. Here are 6 steps for a great brochure.
1. Know the purpose
The most important part of an effective brochure is to know the purpose of it. Knowing the purpose of the brochure will help the designer to know exactly what they should put. Doing so will also prevent false information to be designed on the brochure, so knowing what the brochure will be used for is extremely important.
2. Know the customers
Knowing the customers is as important as knowing the purpose of the brochure. After all, the customers are the people the company is targeting for the brochure. The writing style, the design, the font, all should be geared toward attracting the specific audience. Thus, knowing the customers is important.
You can find out about the customers by asking the client’s data regarding the customers. Another option is to research by yourself (make sure you are paid for the research).
3. Only use necessary information
There are moments when a brochure has unnecessary information regarding the product/ service they are selling, simply to fill up the space. This is an incorrect move that can give a fatal result. It will not give ineffective information to the readers but also make the reader feel as if they are given too much information. Only put that is necessary, no matter how short it is.
4. Be simple
When giving out the information, it is best to go with simple words. Although there is customer research that can help determine the age of the readers, not everybody has the same level of vocabulary knowledge. Moreover, there is also a chance that some brochures will be distributed to people outside the age range of the targeted customer. Just to be safe, it’s better to use simple non-complicated words so that the brochure can be read by anybody no matter who they are.
5. Experiment with the design
Now it’s time with the design! Unleash your creativity and experiment with the design. If the designer can create a unique design that matches with the company’s image and information provided, they will be creating the perfect brochure for their clients. If there is a restriction to the design template, the designer can experiment with the images and icons used for the design.
6. Go wild on the typography
Typography is pivotal, as they are what makes the readers read the information. Thus, the font should have an appropriate size that is readable. The font should also match with the overall design to complement the look.
The steps might seem hard at first. But once you have gotten used to it, it will be a breeze. Let’s create your first brochure printing now!