The efficiency of online-shopping through mobile devices has become an increasing phenomenon in the last decade. However, not all websites have full support accessed by mobile devices. This could affect customer satisfaction and the risk of falling behind other competitors.

Here are 6 tips for designing a mobile-friendly website. 

1. Use the mobile-first approach 

With the rapid increasing usage of mobile device browsing than desktop usage, this should be the main focus of website designers. Several things such as design, one-hand swiping, minimalist and attractive photo/video orientation need to be considered to make it easier to use from the start. 

2. Use recommended size dimensions for mobile 

Screen resolution that can be accommodated by all variations of devices need to be considered. Google Analytics can help the designer to find out the specific of preferred device and must ensure the design is responsive enough to it, currently 360 x 640 is the common ratio of several devices. 

As for the font size, 16 pixels is recommended for body copy but it also depends on the typography. Font sizes can be tested by yourself through mobile devices. 

The designer doesn’t need to completely resize images/other media from desktop to mobile version, simply zooming in on the subject and cutting out irrelevant background elements. 

The size of buttons is also important because the touch screen isn’t as large as the keyboard/mouse. 

3. Optimize for portrait orientation 

Narrow portrait mode is suitable for single layouts from top to bottom. Icons/photos can be represented in a grid. Some similar information can be grouped so users can understand each section without in-depth reading. Background color variations can help to distinguish each information. 

Slide out sidebar which overlays a portion of the screen with the navigation options is a common menu design. The navigation bar location needed to consider so the users don’t have to scroll the way up. Search bar icons are also common to allow users to search for specific things. 

4. Collapse secondary content 

Designers need to focus the information they want to get to the point. They also need to avoid popup content as this can bother the users and they will be penalized by Google. 

5. Limit form fields and text input 

Logging in through profile-based software such as Apple, Google or Facebook can minimize the chance of auto-fill forms. Payment through a third party such as PayPal can be useful on shopping websites. 

6. Mobile-friendly means thumb-friendly 

Thumb-friendly websites are another main thing. The designer should take into consideration the size, location of the buttons that make them easier to access with one thumb. Some studies show that the ideal zone is around the lower middle area. 

Mobile-friendly website design may seem like a burden because it’s not an easy thing. The tips above are the only basic solution, it takes a lot of concerns and practice to master it. You can discuss this with a reliable website designer for better results if necessary.