Graphic design and the 7 different types of design
Graphic design is the art of using visual composition to express an idea using typography, images, colours and shapes. There is not just one way to do this and that is why there are several types of design, each with its unique attributes.
Whether you are looking to become a graphic designer or you need to hire a designer for your business, here are seven different types of graphic design.
1. Visual identity
Visual identity is all the graphic elements that identify a company or an organization. Graphic designers who specialize in visual identity design work with a brand's decision-makers to create a series of elements, such as a logo, colour palette typography, and image library that represent the brand's identity. In addition to traditional business cards and other stationery, graphic designers are developing a graphic charter serving as a reference for all future graphic needs, on all communication channels. These guidelines help create a certain consistency in the identity of the brand.
2. Marketing and advertising
When it comes to graphic design, most people think of it as designs created for marketing and advertising.
Businesses rely on the success of their marketing campaigns to influence the decisions of their target audience. Effective marketing engages people based on their needs, wants, knowledge and satisfaction of a product, service or brand. Since visual content is always more engaging than text alone, graphic designers help organizations promote themselves and communicate efficiently.
3. The user interface
User Interface (UI) is the name given to describe the way users interact with a device or application. A graphic designer specializing in UI design should design interfaces that are easy and enjoyable to use. This includes all the elements that users interact with (screen, keyboard, mouse), but in the context of graphic design, it is mostly about the on-screen visual experience of the users, for example the icons, menus, buttons, micro-interactions and so on. The mission of a UI designer is to find the right balance between aesthetics and functionality.
Publishing is an area that is generally associated with long, widely distributed publications. We may think in particular of all printed media: newspapers, books, magazines and catalogues. However, digital publications have been enjoying some popularity nowadays as most people tend to read online newspapers, eBooks etc.
5. The packaging
Most products need packaging so that they may safely be stored, distributed and then sold. But packaging design can also be a great tool for communicating a lot of information to consumers, which makes it an excellent marketing tool! Each box, bottle, bag and can, represents a crucial opportunity to tell the story of the brand.
6. The animation
To put it simply, animated graphics are graphics that are in motion. This of course includes animations, but also audio content, typography, images, video, and any other effect used online, on television and in movies. The popularity of this field has exploded in recent years, with advancements in technology and the success of video content.
7. Art and illustration
The field of art and illustration is often seen as equivalent to graphic design. However, these two areas are very different from each other. Graphic designers create compositions to communicate and solve problems. Artists and illustrators create original works. Their art takes many forms, whether it is fine art, decoration, or text illustration.
Even though graphic art and illustrations are not technically types of graphic design, the two fields are so related to each other that it is difficult to talk about one without referring to the other.