7 Typographic Trends to Adopt in 2021
Thanks to the imagination of creatives around the world, fonts are more and more varied. We have reviewed for you the latest typographic trends that will energize and give meaning to your media.
The Return of Vintage in Typography
In recent years, we can see that vintage and retro are making a comeback, whether in fashion or in decoration. The year 2021 should therefore be a return to basics in terms of typography. Indeed, vintage fonts will create a certain nostalgia among consumers. To do this, you may need to use the typographical and graphic codes of these eras.
We can see that despite the font trends with Serif, there is also a trend for thicker, sans serif typefaces. This rounding in the corners is similar to retro typographies. Among the rounded fonts, we can find the ITC Bauhaus font. This font is associated with the fun side of your media. This medium font can be associated with a logo, interesting designs or even covers. Rounding off the angles of your typography will give a more modern look and refer to technology. For a more pronounced result, you can even add an additional outline to the letters.
Serif typography has been around since 15th century. They are now widely used in graphic media intended to be modern and minimalist. In 2021, the trend could continue to expand by adding boldness to fonts with Serif.
Harriet typography, for example, is one of the major typographic trends with Serif. This font is ideal for your branding, decorative design or product packaging projects. It can also be used as a text overlay which will make your visuals and media more elegant, regardless of the background image.
The Art of Handwritten Typography
Handwritten fonts are making a comeback among the 2021 typography trends. These fonts are ideal if you want to play on naturalness and minimalism. They are similar to vintage and traditional typography in some cases. Indeed, just like vintage typography, manuscripts will play on nostalgia and attachment to a bygone era. As a result, it will allow you to create a bond with your customers while being so gentle.
When 3D and Solid Shadows Come into Your Typography
In 2020, 3D in graphics reached its peak. And this trend is also present in typography. 3D allows you to be creative and to decline your typographies into a multitude of concepts, such as attractive sticker printing design each more impressive than the next. This concept makes it possible to give relief, volume and above all a touch of realism to your project. If you want to give a 3-dimensional effect, you can also play with the shading of your fonts. Indeed, it will give volume to your texts.
The Power of Duotone
Duotone is based on the use of two colours on a single visual. Most often, these are contrasting colours in complete opposition. But they can have the same tones depending on the expected result. With this type of two-colour typography, be careful not to combine colours that do not absolutely match. Indeed, that would make reading and understanding the message too difficult. We often find the combination of blue and red to give a retro effect (it also reminds of old 3D glasses).
Dynamic lettering typography is ideal for bringing movement to words with flowing shapes and textured shading. This type of typography will give the illusion that the text is animated without actually being so. Be careful to properly gauge the degree of movement effect so as not to make the text too illegible. It can therefore be used for decoration, or used on certain words to highlight them.