8 Mistakes to Avoid While Designing Custom Stickers
Businesses that seek to promote or market their brands make use of different strategies. One of these strategies is the use of custom stickers. Custom stickers serve as one of the ideal ways to advertise a business. If it matters not if it is a good that is produced or service that is rendered, custom stickers serve well the purpose for which it is employed, promotion of the brand.
The use of a custom sticker is one thing a brand must carefully plan. This is to the end that they may be promoted in the right way with a useful and creatively well-designed custom sticker, void of common mistakes. Here are 8 of the mistakes to avoid while designing a custom sticker.
1. Tiny text - Having people squint so much to read the sticker texts is not an excellent way to promote the brand. The minimum recommended size for a sticker is 6 points. Anything lower than that is to screen out some individuals from reading the texts on the stickers.
2. Cut contour - The cut contour is usually placed between the gutter and the label's bleed. Cut contours be made not to touch or cross over each other. This mistake should be avoided in designing custom shapes stickers.
3. Low-resolution files - A low-resolution image file can cause the sticker to appear blurry or pixelated. It is essential to upload and use a high-resolution image file when designing a customized sticker. This will produce a vivid appearance.
4. Choosing an inappropriate container - Choosing container measurement is one of the first steps to designing a custom sticker. The measurement has to fit the container on which it is to be placed. This will help avoid having an oversized or undersized sticker, which will affect the package's look. A proper measurement will give the option for cutting die.
5. Colour consideration - A poor color design and print may look unattractive. This can be caused by a combination of different designing modes such as the CMYK and RGB. It is better to pick and work with a particular designing mode. This contributes to the color vibrancy when printing.
6. No bleed - The place where the elements touch the verge of the printed product is called the bleed. Usually, it is recommended to have a 2 or 3mm bleed. This will ensure cutting into essential graphics of the label is avoided.
7. Spelling mistakes - A spelling error can be silly and costly when you find out after the whole printing. This can be avoided by carefully proofreading the contents for grammatical and textual errors on a sample printed sticker before forwarding it for the final printing.
8.Checking design on a computer screen is one major error commonly made by experienced and beginner designers.
Usually, the design's magnified mode is on the screen for viewing, while a barely legible text is produced. It is advisable to have the designed work in finished size, translate and print just a copy to verify the sticker's details and make necessary corrections.