Digital marketing is modern internet marketing used to target direct traffic to websites via various search engines. It makes use of modern online marketing strategies to aid in reaching potential clients online. It was a growing industry for the past decade, but now it is mainstream marketing. In this current age and technology, every company needs an online presence to run their business. 

Digital marketing contributes a significant portion to the growth of a company and involves various objectives. The main objectives are: 

  • To increase brand awareness and loyalty.  
  • To build relationships with consumers. 
  • To acquire new customers.  
  • To expand market share.  
  • Digital marketing efforts are carried out by businesses to enhance their profits. Digital marketing statistics have evolved owing to the significant impact it has on traditional marketing practices. Today, digital marketing uses advanced technologies for influencing consumer behavior and achieving brand image goals. There are eight components that influence digital marketing statistics, these are: 

1. High-Quality Content.  

Content provides valuable information for consumers and plays a vital role in influencing behavior. Consumers are more willing to buy products if they find them informative. High-quality content is delivered through content portals like blogs, newsletters, directories, e-zines, and social media. 

2. Search Engine Optimization.  

SEO is one of the best digital marketing methods available for small businesses to reach a wider audience and have better visibility in search results. The process involves creating relevant, high-quality, and effective web pages for online ranking and exposure. 

3. Affiliate Programs.  

Affiliate programs are one of the best digital marketing tools available for small business owners. Through this program, businesses can reach out to a broader consumer base. This helps them in generating leads, enhancing their online performance, and gaining an increased reputation. Affiliate programs help promote the products and services of other companies and receive commissions for every sale made. 

4. Social Media.  

Social media allows businesses to create custom ads that reach out to a broader audience and attract new customers without the need of making traditional flyer printing. Companies use social media for product promotions, customer feedback, and tracking campaign.