9 Golden Rules for Mastering Typography
In the construction of a visual, the text is often inseparable from the image, even if it is present in small quantities.
For reasons of balance, as well as image power, you should spend as much time typing these few words as you do cropping the image and applying filters.
This is why in this article we will be exploring 9 golden rules that will help you master typography.
1) Know the Fonts
Each font conveys a specific message. Handwritten typography will not have the same effect as a larger font, words that appear to be typed on an old typewriter will leave a different impression than if they appear drawn in chalk...
Study fonts, not just for how they look, but for what they give off. And pick the ones that will match the audience and the type of feeling you want to communicate.
2) Limit the Number of Fonts Used
While diversity is a very good thing, it is not always good for visual design.
One font for the title, one for the subtitles, and a third for the content is the most you can afford.
Don't get too scattered: the chosen characters must also match.
3) Carefully Dose the Color
Beware of the rainbow effect: too much color kills the color. Retain the colors that have been selected for the visual and use them for the texts.
Or integrate from the start in the design of your project the tint that will be applied to the written lines, always respecting this limit of two to three different values, at most, for a graphic.
4) Align Accurately
Since we read from left to right. Left-aligned text will therefore be much easier to navigate.
Ensure the same alignment for all typography in a document, unless you want to create independent blocks of text.
5) Place the Big Ones in Front, the Small Ones Behind
Regardless of the layout, the eye will first be drawn to larger portions of text, or of a different color. Play with the sizes to capture the attention of readers.
You will need to select the most important word, the one that will be highlighted. As this keyword will be the one to attract readers.
6) Take Advantage of Empty Spaces
When it comes to visual design, emptiness does not equal nothingness, it is rather a frame that highlights what is presented. Let your text breathe, don't stick it around the edges of the image.
Line spacing, white lines, is as important in the composition of the written part as the content itself.
7) Follow Trends (or not)
For inspiration, you are welcome to look at what is happening around you and learn from it.
For example, you will see many examples of fonts or typographic layouts on Type Inspire.
But beware of fashions: they can very quickly fade and some "trends of the day" will already be obsolete tomorrow. Get a taste of the times, but don't try to duplicate it if it doesn't suit your project.
8) Train Yourself
You don't invent yourself as a typographer overnight. If you don't know terms like "sans serif," ligature, or drop cap, you won't get very far in this area.
Study the different types of typography, spend a few days learning a mini-glossary, and seeing what is new in this area can only be of use to you.
Whether you want to create typographies or use existing ones, for that matter.
9) Organize your Typographies According to Your Projects
Not all companies communicate in the same way, nor do they speak to the same people. A handwritten font may be more suitable for a family audience than for clients of an investment bank.
You can experiment with several typographies to see how they leave an impression, but you will save time by reserving the fanciest ones for big projects.