What Are the Advantages of Brochures as a Promotional and Advertising Medium Part One
So, you are thinking about printing a brochure? Whether it will be for a new business venture promotion or in-depth details about a programme, but you are still having second thoughts about it? Well hopefully by the end of the article you will be convinced to print your dream brochure!
Here are some of the advantages of brochures as a medium for promotion and advertisement for your company's products and services.
1. Specific Target Market
One of the advantages of giving a brochure is that you can place it in various strategic places according to the company's target market. For that, a brochure must be well designed so that it can convey important messages that can attract customers. To get the attention of passing customers, promotional items can also be an option to be given along with brochures.
2. Economical Prices
Low prices are a reason why many companies often print brochures for branding and promotional needs. In Singapore, brochure printing can be done with an offset machine (for large quantities) or by using a digital offset (for small quantities). The need for brochures can be tailored to the needs of the office, so you can spend minimal costs.
3. Customer Trust
The quality of a brochure gives a message to customers how serious your company is in doing business. Therefore, a well-designed brochure will determine a buying decision. From the thickness of the paper, the design and the colour quality even the small details matter for the quality of the brochure.