6 Adwords Filters You'll Love Part One

Today, we want to give you a hand in optimizing our beloved Google Adwords campaigns. We will share six Adwords filters that will make this task much easier for you. 

It is a rarely used tool even though it can save us time and effort in our day-to-day life. Let's start! 

#1: Cost per Conversion 

The primary objective should be to achieve conversions at an optimal cost. All the non-buying keywords take away the budget from those who do not deserve to stay active. 

But beware! Before stopping them, let's check in the column of clicks per contribution (we must add it, we find it in search funnels) if it is a word that helps conversion, even if it has no conversions attributed to it. 

#2: Optimizing CTR 

Some plain keywords are lowering the campaign's performance, negatively influencing the account's quality level. Therefore, we are not interested in having them active for much longer.  

However, we all deserve a second chance! Let's take a closer look at why they are underperforming: 

• Examine search terms. 
• Add more negative words. 

Look at Google's result to see where it shows ads (sometimes just adding an "s" to the word changes, from showing them below the organic results to showing them above). 

Ask yourself if you can take it out in another ad group to put a more relevant ad. 

#3: CPA Cost 

If we achieve conversions, but their cost does not make them profitable, we can improve them by lowering the CPC, even if we lower the average position. If we keep the conversion rate, we will get cheaper conversions with this strategy. 

#4: Bad Position With A High Conversion Rate

We can give the keywords more conversion possibilities by raising the CPC. Thus, we will increase the average position by increasing traffic to our website.  

As we already know, the level of quality is what most influences the ranking, so we will also make sure that these words get good marks.