6 Adwords Filters You'll Love Part Two

#5: Low-Quality Ad High CPA Impressions 

We must stop using negative keywords because they are seriously harming us: not only does the quality of the campaign lower, but they are also not profitable.  

If at least they had an acceptable CPA, we could leave them since, as I said initially, the main objective is to get conversions, and therefore campaigns, bring us benefit. 

#6: Many Clicks With A High Bounce Rate 

We will review the search terms, the landing page, and the group's ads in these cases. This is because users probably don't find what they expected or what the ad promised them on our landing.

Remember that we can add specific destination url by keywords through the column that must be added "destination url." 

Final Thoughts 

When you optimize your campaigns, you already see this series of situations. You cannot hope to get profitable ads from day one because it takes time to test the ad. You can improve your company logo design image by doing these.

However, I hope I have helped you make it easier! Well, what did you think of these filters? Do you use others that are also useful?