An Introduction to Typography Part One

Typography is everywhere, whether it’s on our phones, in books or on the streets, we’re constantly digesting written words. From instruction booklets to shop fronts, type is all around us.

We often reflect on the power of the written word, but rarely do we consider the designer’s role in emulating the tone of the word or sentence. 

Behind the scenes, a designer has taken the time to consider the relationship between the look of the text and what the text says.

In reality, different moods, atmospheres and emotions can be expressed simply through the type choice. But what actually is typography, and why is it so vital? 

In this article, we’ll talk about everything you need to know about typography! 

What is Typography? 

Typography is the visual art of creating written words. 

It can also refer to the art of working with text, something you probably do all the time if you create documents or other projects for work, school, or yourself.

Before the digital age, typography was a rather specialized craft that was confined to the worlds of book and magazine design or brochure printing and a range of advertising and public works.

Road signs, billboards and product packaging are some examples of where typography was and is still used in the physical world. 

Once the internet became a graphic medium, the art of typography exploded in a thousand different directions. Never before in history has the printed word shown up in such abundant visual diversity. Web designers now have countless fonts to choose among, as font-creators sell and share their work online. 

Typography can be an intimidating subject, but it doesn't have to be. You only need to know a little to make a big difference in this world of typography, let's start with some common types of fonts.