Apple's Digital Marketing Strategies: 5 Things That Should Matter Today Part Two
4. Understand Your Audience and Communicate With Them Using Their Language.
It's not really that Apple never reveals product information or engineering specifics. In reality, such details are mentioned in every product description on the Apple website. However, it was placed underneath the fold. Users to Apple's website must initially browse past gorgeous product photos and huge primary language explaining the merits of the purchase.
5. Improve the Customer Experience
Did you know that Apple fans frequently make videos of themself opening fresh Apple items and publish them on YouTube? That is correct. It's known as unboxing. Do a YouTube search, and you'll see a countless number of Apple unboxings, each with various users throughout the world because Apple has developed a consumer engagement that extends well above the consumption of goods or services at a physical shop. They never really need to control a company portion of their content advertising because their intended audience is doing it for them.
6. Aim for the Emotions of Your Prospects
Consider how easy the content promotion would be for the initial iPad advertising following its lively introduction in 2010. Recall those pictures and sticker printing of folks resting in their living rooms with bizarre new gadgets? They appeared to be content and at ease. They were just not discussing display size or computational capabilities. They were merely playing with their iPads.