Average Price of Name Card Printing; What Constitutes This Price Part Two
How to Lower the Cost of Your Business Cards
1. Consider Having Two Styles of Business Cards
Having two different types of business cards (one inexpensive, one more expensive) helps you to select which one to distribute.
You could send out your low-cost card if you're meeting with someone unlikely to become a high-paying customer. If you're meeting with a potential major client, however, it's a good idea to hand out slightly higher-quality business cards to make an excellent first impression.
2. Buy in Bulk
If you order small quantities often, shipping costs will quickly eat into your budget. As a result, ordering a small amount the first time to verify the consistency is preferable to ordering in bulk for subsequent orders.
3. Save On Design Costs By Doing it Yourself
There are numerous options available that will assist you in creating beautiful business cards without the need to hire a design firm.
4. Consider What Aspects of Your Design Could Pique the Interest of a Potential Customer.
Conversation starters should be on your business cards. So, think about your industry and what your customers might find interesting and quirky.
A business card in the form of a tooth, for example, could be a nice touch if you work as a dentist. A gear cog, on the other hand, could be a good choice for mechanical engineers.
5. Figure Out the ROI for Your Business Cards
The final (and most important) point is to figure out how much you Can spend on business cards, not how much you WANT to spend.
It makes no sense to hand out personalized business cards that cost you $1.50 each if the average income from each of your customers is $20. If, on the other hand, each customer spends about $200,000 on average, it's a no-brainer to give them a high-quality business card.
So, find out where you fall on the continuum to determine how much money you can spend on business cards.
Wrap Up
When it comes to the expense of great business card printing, the adage "you get what you pay for" comes to mind. It will be costly if you want a business card printed on the thickest paper stock with a customs form and a template created by an agency.
Fortunately, for most people that don't need anything expensive, there are free resources like Gimmio that can assist you in creating a beautiful business card by providing you with a few models. After you've finished designing, simply place an order for business cards to be sent to your door.
