Do You Need a Background Image for Your Business Card Part One

Creating your business card is an essential step in your professional life. You have surely thought about the choice of colours, text, font, format, and dimensions. But should you provide a background image for your business card? We’ll discuss this topic in this article, so let’s start. 

Make the Right Visual Choices 

If a background image seems essential for your business card, you can give in to this desire under certain conditions. Bet on a sober colour or a shade that recalls the visual identity of your company.  

Geometric shapes can give an aesthetic look: a sleek circle, straight lines that intersect ... A golden background can also be very pretty. It is not recommended to use a drawing or a photo as a background image.

This can quickly make your business card look messy and hinder your customers' visibility. Also, make sure your text font and logo have a colour that stands out against the background image. 

Use Endorsement 

The refinement of the business card will make it possible to differentiate itself very simply. During the design of this communication tool, different stages propose to embellish the product: creation paper or printing options.

On a business card, it's hard to find points to differentiate yourself from your competition, so that's where the print finishes come in. Your customers will be able to highlight elements of the business card by using selective varnish, selective 3D varnish, hot foil, embossing, etc. 

However, be careful so in order not to overdo it when using these options. An excessive application of 3D varnish will have the opposite impact to that desired. The finish must remain sober and efficient, so there is no need to create huge areas or cover 100% of the information.

Your customers will be able to choose to highlight the logo design, their name, contact details or any other important information.

The goal being to attract the eye and the curiosity of the receiver in order to make him read and remember this business card, it is important to stand out subtly. Especially since the finishing will bring a very pleasant high-end side to the business card.