The Basics of Color Psychology In Business Card Part Two

Use Color Psychology To Bond 

There is a reason why herbal products almost always come in green packaging. It is the same reason why care products are so often packaged in white. The reason is color psychology. Brands use our subconscious associations with certain colors to communicate the values ​​of their products.

UPS made Braun the focus of their branding to emphasize trustworthiness and reliability - precisely the values ​​you would expect from a company that takes care of your packages.

Whole Foods is another well-known brand that uses color psychology to make a subconscious statement about its values. The logo is green, the same color as fresh spinach or leek. With their green logo, they encourage their customers to view their business as a fresh, healthy choice.

Then there is Target. The supermarket takes advantage of our innate affinity for red. Target's logo is noticeable; it makes you look at it and give it your attention.

While deciding which colors are best for your company business card printing, logo, website or other marketing aspects, it can be helpful to keep the most common color associations in mind.