Price comparators are sites that collect a certain amount of information about a product, including the price charged by participating traders. This information is then displayed on a results page in response to a buyer’s request.

This allows the latter to compare the prices, delivery options and service of several e-merchants and to choose the one that offers the best value for money.  

These sites therefore offer the opportunity to attract new customers, increase sales and come face to face with the competition.  

These price comparison sites are an opportunity to showcase your products to very interested buyers. These are not people who take a bit of a selfless look in the virtual window-shopping mode.

Users of such sites have already made the decision to buy the product, and are simply looking for the lowest price. With such a strong intention to buy, customers available on these sites are an ideal target to promote your products. 

How Does It Work? 

Consumer Side  

Price comparators work a bit like a search engine – the difference is that they show products side by side, and they compare them to each other. “Classic” search engines work differently and their results rankings generally do not have the ability to order the rankings themselves.  

Business Side  

For businesses, it gets a little complicated: each price comparator is different. But to summarize:  

  • You pay a certain amount.  
  • You submit the required content (product photos, URL, price, description, etc.)  
  • You list your products for example, selling self ink stamp.
  • Your products then appear in the comparator, with similar products, ordered by price.