E-commerce: Boost Your Sales With Price Comparators Part Two

Why Should You Invest In A Price Comparison Website? 

Competitive Analysis  

First, it can be used to analyze and adjust your pricing strategy. You want to remain competitive, so your prices must not be too high compared to those of your competitors. However, you must ensure that your prices are high enough not to break the market and make a profit.  

High Quality Traffic  

If the presence of your products (or some of your products) within price comparators is important, it is above all because thanks to them you can generate an ultra-qualified traffic supply: the visitors of the comparators are all in active phase of research on very specific products and in an act of immediate purchase or almost.  

Significant Referencing  

The last reason is more technical: price comparators have generally worked well on their SEO: it is not uncommon for a given query (name of a product, “best price slf ink stamp”, “cheap self ink stamp”, etc.) they trust the first result places. This is a way for you to benefit from this visibility when your site fails to break through, and then to ensure a presence on the sacrosanct first page.  

Finally, some of these sites have become full brands and have a share of loyal visitors.

Being present there brings good visibility to your brand, on sites that know a high traffic: it improves your reputation in the medium and long term and allows you to work the image of your site (in addition to receiving very qualified traffic as we saw).

And The Disadvantages?   

Costly Solution 

Unfortunately, not all price comparators are transparent with respect to their rates and there are no price comparators that I am aware of.

You will therefore need to find out about the rates in effect on each platform that suits your industry.  

Most of these sites will charge you by clicking or converting. In the case of pay-per-click, sellers pay a fixed or auctioned amount each time a visitor clicks on that merchant’s link.

It Is Time Consuming  

A bit like your other advertising campaigns, you will have to spend time bidding on requests, monitoring your catalogue, removing products, adding more… And you will obviously have to keep your import/ export sheet up to date, making sure that each product is duly filled in, so that it appears without missing information in the comparator.