Branding Mistakes That Will Ruin Your Customer's Perception Part One
So that you are more successful in building a sustainable brand presence for your company, we have put together a list of branding mistakes that you should avoid. Use these examples to make sure your company doesn't make any of these mistakes.
#1 Inconsistency Across Platforms And Media
The first rule for building a strong brand is consistency. Showing your target audience a consistent identity will build consumer trust and go a long way towards increasing your company's brand recognition. A company that always presents itself differently, on the other hand, appears unprofessional, divided or even untrustworthy.
Consistency begins with aligning your visual identity such as sticker and professional business card printing wherever your company is present: on your website, on social media, advertisements, printed information, etc. It involves more than distributing your logo over a large area - so that you can use the visual identity efficiently and reproducibly, you need a brand style guide.
What is a brand style guide? A brand style guide defines which fonts, colors, images, logos and other visual elements your company prefers. A comprehensive style guide goes beyond design aspects and contains standards for your brand's values, language, and written elements. Such a style guide is of great help so that your brand is presented everywhere with a uniform appearance and a consistent message.
#2 Blindly Mimicking Design Trends
It's always good to be aware of the latest trends in branding and design to keep your business looking fresh and modern. Please don't overdo it when it comes to refreshing your brand, or you run the risk of weakening your brand's identity.
While adopting cutting-edge cool designs is tempting, don't forget that your brand should be able to weather multiple design trends without looking out of date. If you take on a trend that quickly disappears into obscurity after a brief hype, your brand will quickly look old.
See design trends as a source of inspiration, but don't rely too heavily on short-lived fads the next time you redesign your brand's design.