Types Of Branding Services That Can Help Any Organization Part Three

3. Brand Voice 

Brands are like people: Each one has its own particular way of expressing itself. Some are friendly, some are irreverent, some are unflaggingly professional and some are aspirational.

Establishing a brand voice and adhering to it across all touch points, marketing campaigns and customer interactions is extremely important. Having a strong brand voice solidifies your company’s identity, and any deviation could negatively impact the perception of your organization. 

Many companies need help identifying what exactly their brand voice should be, and how to create it. Again, branding agencies thoroughly analyze your industry, customer base, company culture and logo design style to determine what the right approach should be.

For instance, a playful, conversational brand voice probably wouldn’t be appropriate for the financial services market where customers are looking for expert support and guidance. 

4. Style Guide 

Once you’ve defined your brand voice, you need to codify it so every employee and stakeholder knows how to follow your branding guidelines. That’s where a style guide comes into play. 

Style guides can lay out your brand voice, messaging, design principles and more in precise detail. They instruct your staff members and business partners on the exact language to use in different scenarios, what color schemes to incorporate into design layouts and how to most effectively communicate with your core audience. 

In short, it’s your branding bible. Brand agencies will help create detailed style guides so there’s never any confusion about how to best represent your business.