Business Card Design: A Quick Guide Part Two
3. Add the Logo and Other Visuals
Now it is the time to prepare the visual elements that will appear on your business cards, starting with your business logo design. Your logo should be part of your design, although other secondary visuals can come in handy as well.
Remember that you have two sides at your disposal. One of the common strategies is to put your logo on one side and contact details on the other. However, it is interesting to have your logo appear on both sides of your cards. In this case, there is usually a smaller version, out of the centre, next to the coordinates.
The minimalist style is very popular these days, but if all that empty space isn't to your liking, you can definitely add more images to your design.
Adding more images is a good idea if you want to emphasize your brand identity. Without saying it explicitly, it gives you the ability to express your brand's personality through the images and colours you choose.
If you want, for example, to present yourself as a laid back and approachable company, a comic book character and some bright colours will do just fine.
4. Add the Necessary Text
What your business cards say about you is up to you. Freelancers who work from home may not need to put their mailing address there, unlike those who work directly face to face with their clients.
Or maybe omitting this information is a strategy to draw attention to other things, like how many followers you have on social media, etc. In other words, the text will be very different from person to person, depending on each person's needs.
5. Name - Obviously. It Is a Must.
- Company Name: obviously here too, apart from personal business cards, in which case your name is the name of your company.
- Job Title: “Traditional” cards must also show the job title of the person in question. It also helps others remember who you are.
- Phone Number: even if the phone is not your preferred method of contact. This is the case for others.
- Email: It is the new way of business communication the most common for non-emergency information, especially because it also allows you to send attachments.
- Website: Adding your website address is a gentle way to invite your interlocutor to consult it.
- Social Media: If it's relevant to your industry or you want to showcase your personality more.
- Address: Needed to bring customers back to your office or store.
