The Basic of Business Card Paper Materials and Finishes Part One
The first question that you might have asked before clicking on this article: why does choosing the right paper material for your business card matter? Well, because apart from the card’s design, the paper material is what will help you form others’ first impression about you. A standard business card might be overlooked because of its commonness while a thick business card will be remembered for quite some time.
Sure, choosing the standard business card materials without much thought is easy. But it comes with the probability of being thrown away by the receiver of the card. So, it’s important for you to put a certain amount of consideration into picking your Singapore business card material.
Here’s everything you need to know about business card paper material.
The Basic of Business Card Paper Material
Weight refers to the thickness and stiffness of your business card. It measures the thickness of a single sheet of paper in inches. This thickness is expressed by points where a point is equal to one-thousandth inches (.001 inches). 10pt paper means it’s 0.01 inches thick, 50pt is 0.05 inches thick, and so on. The higher the point is, the thicker the paper will be.
Usually, business cards are printed on 14pt stock for a standard size. 14pt business cards are usually handed out at events or being put on display. The reason is that 14pt paper material is affordable. The downside is this paper can tear quite easily.
Thicker paper materials (18pt, 24pt, 32pt, and above) are used if you are looking for a stiffer business card. These types of papers are more rigid and stiff thus they can withstand wear and tear. These are not commonly used, so you can expect people to have a great first impression on your business card (and consequently on your brand). But of course, higher quality of paper means a higher price for you to pay.