What Is The Purpose Of A Business Name Card Part Two
The Information It Contains
This card highlights your company's primary information: your logo, the name of your company, your business, your activity / your offers, your positioning. Then, there is your information: your first and last name, and your contact information (email address, phone number, website url, physical address).
In a few words, the person has everything he needs to know about your company and what he would get by calling you. And that's exactly what we're aiming for! You can always customize it by putting additional information if you want, like a baseline, a quote, your certification, etc... But be careful not to overload!
Key Word: Simplicity And Efficiency
Indeed, a business name card must remain simple and readable ... While standing out from others! This is where it gets complex. It must provide information about your company, remain easily readable and pleasant while visually marking the prospect.
It has to catch the eye and for the right reasons, it has to make people want to look at it, to read it and to know more about your company. This card, however small, is a kind of first step into your world and your company. It must therefore be designed with this in mind!
To Catch The Eye and Stand Out There Are Different Tips:
Don't use the usual format of the simple business namecard. You can for example make it square, round, reduce it by half in its length, make a bookmark, round the edges...
Change the support: you can use recycled paper, cardboard, plastic with an engraving, make it transparent, or as a label...
Use finishes: there are many, like embossing, selective varnish, soft touch effect to make it soft, gold, glitter...
Make it fun: use your imagination to design a business name card that will be remembered and that will lead to an action from the prospect: a puzzle, a business name card that once folded makes a 3D shape, an origami, a card to plant, ...
Of course, whatever you choose, your card must be consistent with your company, your business and your visual identity!
