Business Name Cards - A Valuable Tool to Help In Business Marketing Part One
Business name cards are the face-to-face connection between you and your potential clients. Every business has a specific 'look' about it, and business name cards help create this look. In order to get your business noticed, it's vital that your cards are eye-catching. If people don't see your business name on the card, they will likely pass on your services or products without ever looking at them.
Here are some things to consider when designing business name cards:
The font used on your business cards should be legible and readable. Using a fancy font may make your card look exciting, but it doesn't provide enough structure for legibility.
People who don't read fonts can get distracted, so try and choose a font that is easy to read. This can be a font that is close to the type of font you use in your business documents, such as your company brochure printing.
Be sure to include your company name in your business name card. This ensures your potential clients have an idea of who you are and gives a sense of direction.
Always be sure to leave space at the bottom of your business name card for your company website address, as well as information on how to contact you.
Your business name cards should always include a photograph of your company logo. A great way to add visual appeal to your card is by printing your company logo directly onto the front of the card.
You can also insert a slogan that will grab the attention of your prospective clients. Think of a slogan that will bring in the customers.