How to Choose and Pair Fonts Like a Pro Part One
Selecting and pairing fonts for a graphic design are two skills and art forms in and of themselves. The chosen font or fonts should fit the mood and tone of the message and be easily legible.
If you can master the skills of font selection and pairing, the value of your graphic brochure printing design work will reach new heights.
When pairing two fonts, there are essentially two recommended ways to go about it. The first is to pair two different fonts within the same typeface. For instance, a bold, uppercase font for headings and its regular counterpart for body text.
The other option is to choose two different typefaces that contrast with one another. For example, a sans serif for headings and a serif for the body.
As a general rule of thumb, avoid pairing two different fonts or typefaces with very subtle differences; there needs to be a visible contrast between the two.
Example of a good vs. bad font pairing. The fonts on the right are too similar to each other.
Contrast is critical in graphic design, especially where typography is concerned. High color contrast between the type and the background improves legibility.
A simple and effective example of contrast in typography is black text on a white background. However, there are many ways to create contrast through the strategic use of color
Other ways to create contrast with typography are through pairing different typefaces and font weights (as discussed above), and through sizing. For example, a large heading contrasts with small body copy.
Dedicated display typeface Playfair Display sports high-contrast that exude old-fashioned charm. Source Sans Pro is a modern sans-serif designed specifically for use in user interfaces.
Together, they make a perfect pairing of old and new, with the understated Source Sans Pro letting Playfair Display really shine.