It is well-known that content is king. And an efficient content strategy depends not only on the quality of the texts and the information provided, but also on the environment in which they will be integrated, as well.

The design of a website, its ergonomics, its visuals, are all aspects to take into account. But there is another which cannot be left to chance: typography. 

A font sends a message directly to the reader. It can give your site a more professional appearance and offer more or less reading comfort. So here are all our tips for choosing the best typography for your website. 

1. Determine the Use of the Font 

Before making a choice, or even looking for your policy, you must define what its role will be. If you're working on your official logo design or titles, you'll need a font that stands out easily. That’s why a more recognizable typography has its place. 

Conversely, for the body of your texts, a more readable font, offering good reading comfort, should be favoured. We generally advise you to move towards sans serif typographies 

2. Pay Attention to Compatibility 

While in theory it is possible to choose any typography, in practice it is not recommended. Indeed, some fonts will not be recognized by all devices. As a result, you may end up with unsightly typography on phone, for example, and thus completely ruin your brand image.

Fortunately, many WordPress themes allow you to indicate which font to use in "plan B", if a device does not recognize your main typography.  

3. Take into Account the Spacing 

When thinking about choosing a typeface, it's not always easy to see the differences. Some are very similar. But the concern is always in the details. 

The spacing or kerning is particularly important. So, this space left between each letter can provide real reading comfort when it is ideal. 

Although this remains relative, we can agree that a slight spacing between the letters is nice, but it should not be too large so as not to give a rambling impression. 

4. Use Google Font to Stand Out 

While it's okay to use classic fonts like Times New Roman, Helvetica, or Arial, we'll agree that they've had their day and been seen and reviewed. As a result, your site may appear to be too similar to other ones. 

Fortunately, Google Fonts is there to offer an absolutely dizzying choice of possibilities. You will be able to find your happiness as well for the body of your texts as for your titles. 

5. Understand the Notion Of "Family" 

Some fonts have many options. Italics, bold, regular etc. It's called a family. 

Favouring fonts belonging to a large family gives you access to many customization options. You may not use them all, but it will still allow you to stay flexible and be able to get the exact rendering you want. 

With these tips, you should now be able to choose your typographies, with full knowledge of the facts.