There are thousands of paid and free fonts now available for creatives to choose from. However, when it comes to picking the right typeface there are many factors to take into account. 

Stop trying to guess right what to choose and waste hours of your working time! In this article, we will be presenting the major points that you should consider when selecting a typeface for your next project.

Before starting to dive into the methods to choose the perfect fonts, it is important to emphasize the importance of the fonts. Typography fonts has 2 purposes: 

1. Utilitarian: Fonts have a function, the function of being read in order to send the complete message to the reader. With this in mind, it's important that the font needs to be easy to read. 

2. Emotional: With fonts, you can communicate feelings and vibes. Every font has a different story and feeling that is shared to the reader. Even if the typography itself is only 10% of your overall design, it can still have a major impact on how the design is perceived overall. 

So, that being said, you must select a font that is actually readable and think about what you want to communicate using the font. 

● What Time Period Do You Want Your Font To Be From? 

Does your font have to be classic? Retro? Or Does it need to be new? Futuristic? 

When you're working on a project, it is important to know what is the type of business that you're helping with your design. 

For example, for a B2B Business, you would like to have your fonts to be established, classic and recognizable, in order to make the reader think that the business was created a long time ago and that means that the company is experienced.

If the business is a startup, you instead would like to try something  new, funky, creative and energized. You can create fun sticker printing.