What Color Should I Put Into my Business Card? Part Two

A Color Cheat Sheet: The Associations We Have With Popular Colors 

Red 

Passion, energy, power, and danger are all represented by the color red. Stop signs, flames, the target logo, and flowers come to mind. 

Orange 

Orange stands for creativity, enthusiasm, energy, and youth. Think traffic cones, safety vests, and a juicy orange full of vitamin c. 

Yellow 

Yellow stands for joy, hope, playfulness, spontaneity, and a positive attitude. Think sunshine and smileys. 

Blue 

Blue stands for calm and trustworthiness. Think financial institutions (visa, paypal, american express) and large corporations (general electric, lowe's, boeing). 

Green 

Green stands for nature, growth, and prosperity. Think of trees and money. 

Brown 

Brown is a simple hue that represents nature, warmth, honesty, and good health. 

Violet

Purple is a mysterious color that represents creativity, luxury, spirituality, and prosperity. 

Pink

Pink is a youthful color that represents romance, playfulness, and femininity. 

Color And Branding Go Hand In Hand! 

When designing your brand's logo, product packaging, website, corporate name card and everything else, think about color psychology and color theory. Colors are powerful tools, and you can either make a strong statement with your color palette or send the completely wrong message. Take it in hand!