5 Common Mistakes Graphic Designers Make in Typography Part Two
2. Lack of Tracking
Tracking refers to the space between letters throughout a word or phrase. The bigger the tracking, the more characters that form a word and have space between the two sides.
This is almost the same as leading, which can increase or reduce the readability of the writing in the eyes of the reader. The rules used for tracking tend to be relative and depend on the type of font.
3. Ignoring Kerning Arrangements
If tracking is the distance between words, then kerning is the spacing between two letters. This kerning is effective on headlines, cap lock text, and logo design as well.
When it comes to designing typography, you shouldn’t skip the kerning settings or even set them up by default. Because you need to remember that each font has a different ideal kerning, just like the previous points.