Common Types of Logo: Part 2

Common Types of Logo: Part 2

Pictorial Marks
A pictorial mark sometimes they are called a brand mark or logo symbol is an icon or graphics-based logo. It is probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Snapchat ghost, the Playboy bunny, the Domino’s, well, domino. Each of these businesses’ logos is so demonstrative, and each brand is so well known, that the mark alone is instantly recognizable. A true brand mark is merely a picture. Thanks to this, it is difficult for brand new companies, or those without strong brand recognition to come up with. The most important thing to remember when deciding to pick a pictorial mark is what image to settle on. This can be something that will follow your company’s entire existence. 

You should give some thought to the broader implications of the image you are going to choose, like how Snapchat’s logo could form deeper meaning or like the WWF’s Panda logo to evoke emotion to raise awareness of an endangered species

Abstract Logo Marks
An abstract mark is a type of illustrated logo. Instead of being a recognizable image like a ghost or a bunny, it is an abstract geometric form that represents your company. A few famous examples include Chanel’s intertwined chain logo or Airbnb’s continuous line for the letter “A” and the iconic Nike’s swoosh logo. Like all logo symbols, abstract logo marks work really well because they summarised your entire brand into a single image.

So there you go, there were some of the examples of types of logos out there. Hopefully, this article can be helpful to you. While designing a logo in Singapore can be challenging, you could always do it in the comfort of your home.