Compelling Visual Brand Identity Examples to Inspire Your Own Part Four

4. Chobani 

In a short span of 8 years, Chobani has become a multi-billion dollar company, and the Greek yogurt brand gives a big credit for that to its social media strategy. 

First, the company focused on 1:1 engagement with their followers and influencer outreach to get more traction to their social media pages; and then used great visual content to keep the followers engaged. 

Right now, Chobani’s Facebook page has over 1.3 million followers and an engagement of 25K per post. Instead of just posting product images over and over again, Chobani focused more on what the brand is all about, healthy lifestyle and food. 

Visual Identity 

Since Chobani’s customers use their yogurt in preparing food too, the company used Pinterest to post different recipes that can be made with their products. On the board ‘Dishing with Chobani’, the company posts visual recipes on a regular basis and needless to say, they are all very well received.

In Conclusion 

Looking at great examples is always a good way to find inspiration and come up with new ideas for your own design projects. However, creating a brand identity and a company logo deisgn is a responsible task you shouldn’t attempt to complete alone. 

You should always do proper research, get feedback, consider the target audience, and collaborate with experts in the field in order to make a more effective brand identity.