Compelling Visual Brand Identity Examples to Inspire Your Own Part One

Crafting your brand identity takes time and thoughtful consideration of who you are and what you aim to share with the world. A great way to create your own unique identity is to look at other great brand identity examples for inspiration. 

As you develop your brand identity by fleshing out your brand, take a look at the successful brand identities below and be inspired by how they use these identities to communicate who they are and what they do best 

1. Dropbox  

Visual assets like your brand’s photos, videos, illustrations and infographics are a fundamental part of how your brand story is communicated to your audience. A great example of this is Dropbox, the cloud-based file sharing platform.

Dropbox consistently uses hand-sketched style graphics across their communication platforms, from their email marketing and even on their Instagram account. 

Although the illustrations are simple, it’s the consistent use of this hand-drawn style that makes Dropbox’s visual branding brilliant. Playful and bright, it lends a human touch to an otherwise cold software. It makes Dropbox seem more personal, user-friendly and approachable compared to competitors. 

Visual Identity   

What you can learn from Dropbox is that whether you’re using photos or illustrations for your product like sticker printing, find a style and be consistent with it. The more consistently you post in a particular style, the more recognizable your content will be, helping to set you apart from the competition.