Compelling Visual Brand Identity Examples to Inspire Your Own Part Three

3. Frooti  

Frooti is an Indian mango drink which was founded back in 1985. While the drink itself is orange in color, Frooti has always used a mango-yellow branding for its packing. 

So, when the brand made its debut on social media, it used the very same signature color to create visual content. 

Visual Identity

But instead of just sticking to one color, Frooti has created a color scheme of yellow, green, and purple, which it incorporates in almost all of its visuals.

Also, instead of directly putting Frooti bottles in all of their social media photos, the brand chooses to use mangos. It’s their way of showing that Frooti and mangos are exactly the same.

Visual Identity 

What you can learn from Frooti is that while it’s good to stick with a formula that has proven to be successful for decades, it’s better to give a modern twist to it.