Compelling Visual Brand Identity Examples to Inspire Your Own Part Two

2. Firefox 

Firefox announced a new rebranding design in 2019 with the main focus on the digital representation of the brand. A design agency named Ramotion was in charge of the rebranding process.

Firefox wanted to create a shared branding design that makes all of its different apps and services appealing to the new and upcoming generations. As well as to different cultures, genders, and all audiences. 

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This was a major redesign that span across its entire branding design. Everything from the logo design to icons, app user interface designs, and more went through big changes. 

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One of the most notable changes was the addition of geometric shapes in the visual branding identity. They called these “atomic particles”. These colorful atomic particles are part of making the brand relevant for younger generations while representing the brand’s core concepts at the same time. It was first put to test in the “Firefox fights for you” campaign. 

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According to the design agency, this new approach helped Firefox launch new products. As well as to create a new visual system and guidelines to be shared across its entire brand.