Similarly, a logo that works will have to be legible, even from a distance. Everyone knows that we are talking about Nike once we have seen the white comma. We feel that it is memorable since we make the comparison comma = Nike. The font also has a great deal of importance. An unsightly typography will not leave a mark on people and may even cause some misunderstanding. Moreover, it is something that the public associates with the ethics and values of the company.  

Note that the fonts most used in logo design are serif, sans serif and manuscripts. With or without wheelbases, they add an elegant or impactful image to the design. One or the other will be more appropriate depending on the message you want to convey. 

The colors, in the font or the rest of the design, also have different meanings. The presence of several colors within a single logo shows for example a company open to various activities, or several product ranges.  

An effective logo is also available. It is not enough to simply display it on your website or shop window. The symbol must be available in all dimensions and on each support: mobile, paper, small or large poster printing, etc. The flexibility of a logo makes it possible to show all the strength it possesses.  

The Steps of Logo Creation  

The creation of the design of a company is essential since it is the representative of its image. A logo worthy of the best professionals must therefore require a work of reflection in advance. You have to think about the symbol that will make up your logo and thus represent your brand. For example, in the restaurant sector, you can choose to opt for cutlery, which is a great classic, or fruits and vegetables, which we see a little less.  

To find the best representative element, it is advisable to work on your target audience. Ask yourself the following questions: What kind of people are interested in our products and activities? What kind of customers do we have? 

Also, write down the values and concepts you defend. This will allow you to better identify your corporate identity and it may also cause ideas to germinate for your creation. Once this is done, a graphic designer can provide his point of view and design your graphic identity.